Time For Some Campaignin'!!

              On YouTube through JibJab.com, I found this video called “Time For some Campaignin’” and thought it was a very good example of Pathos. Pathos is a quality that evokes some kind of emotion from the audience. This video is about the elections of 2008 and 2012 with Barack Obama, Hilary Clinton, and John McCain. The video is for once not one sided, and it makes fun of each one of the main characters and what they have and do stand for. On a bigger picture, it playfully makes fun of the entire voting and campaigning system we have in the US.

By using the clever jingle and the out of proportion little people, it makes the audience want to laugh but at the same time they don’t want to because they want to be able to hear the lyrics to the song. Having each character make fun of the other and yet make fun of them self is also another way of sort of self-deprecation without having the actual people say them, which brings the candidates on more of a human level. Being able to laugh at people unites people and compels them to act together.

It is a satire that compels the audience to laugh and enjoy the well thought out song. In making the audience laugh it is able to “commiserate” with them about the campaigning system and the voting practice. I put commiserate  in quotes because they want to make it seem like they r on your side but really they are in a way reminding u that even though the system is stupid you should go out and vote.